Resume

skills

Marketing Strategy • Content and Creative Strategy • Brand Strategy and Development • Creative Leadership • Talent Management • Project Management • Digital Marketing • Editing • Copywriting • Proofreading

Summary

  • A driven, versatile creative strategist and leader who balances the creative with the practical, efficiency with high standards, and imagination with tangible results

  • A meticulous editor, writer, and proofreader with decades of professional experience, and a well-versed, innovative content creator and marketer

experience

Assistant Vice President for Marketing

University of the Arts, Philadelphia, Pennsylvania

November 2018 – June 2024

  • Built, led, and implemented long-term, efficient, and effective marketing and advertising strategies that consistently improved web traffic and social media engagement, ultimately strengthening UArts’ brand and its reputation

  • Unified, improved, and managed the UArts brand across all media channels and platforms, ensuring that UArts was conveyed consistently and creatively and all content was aligned with the university’s strategic goals

  • Increased and strengthened digital engagement of prospective students and families; alumni; current students, faculty, and staff; and the general public, across platforms

  • Managed a 10-person creative staff that consisted of a web and digital strategy team, a design team, a multimedia team, and operations

  • Led the conception, creation, and production of all university advertising and marketing content, including UArts’ website, digital marketing and advertising, email, print projects, signage, editorial content, and social media assets

  • Enacted data-driven decision-making, in order to further optimize all digital assets and provide ongoing analysis and assessment of strategies and outcomes

  • Led a redesign to optimize the accessibility, quality, and effectiveness of UArts’ website, with a focus on ongoing optimization and adapting to the ever-changing landscape of online search

  • Developed and upheld the university's editorial vision and editorial and design standards; developed procedures to ensure accuracy, consistency, and quality across platforms

Director of Creative Strategy

Temple University, Philadelphia, Pennsylvania

July 2017 – November 2018

  • Led a 15-member, multimedia creative team that elevated Temple's reputation through marketing print and digital products, including advertising, web content, video, photography, content and service-oriented marketing, brand campaigns, and much more

  • Led, and constantly improved on, the creation, quality, strategy, and deployment of Temple’s central communications and creative strategy, including temple.edu, advertising and marketing collateral (out-of-home and online), and special projects for an audience of more than 340,000

  • Through a university-wide, five-year project, reimagined Temple’s digital landscape to produce constantly tested and adjusted, truly user-first web content, including nextstop.temple.edu, smc.temple.edu, and the whole of the university's 2 million web pages

  • Promoted from director of content strategy to director of creative strategy in 2017

Director of Content Strategy

Temple University, Philadelphia, Pennsylvania

September 2013 – June 2017

  • Led the creation, quality, strategy, and deployment of Temple’s central communications, including temple.edu and related website properties, advertising and marketing collateral, publications, and special projects

  • Oversaw a team of seven content producers, including three writers and editors, three photographers, and a videographer

  • Ensured that content quality and substance are in alignment with Temple's brand, mainstream media outlets, and industry best practices; ensured that content illustrated and promoted Temple’s strategic priorities and the department’s SEO and audience-building goals

  • Developed, upheld, and communicated the division’s editorial vision and Temple’s editorial and design standards and style

  • Developed policies and procedures to ensure accuracy, consistency. and quality across channels and properties

  • Promoted from interim editorial director in 2014 to director of content strategy in 2014

Senior Editor

2008 – 2013

  • Oversaw all aspects of content, design, production, and distribution of Temple University’s magazine for alumni, donors, and the campus community

  • Promoted from editor to senior editor in 2012